Tag Archives: consumers

Groupon Mania

Posted on March 7, 2011 | Leave a comment

Are you looking to reach a list of subscribers in your area that would be hard to attain without taking down every email address of every person you pass each day? Well- Groupon has become a national phenomenon and has started to spread like wild fire for retailers, restaurants, and more in order to help their companies brand awareness, identity, and reach marketing. Groupon is now offered in almost every city in America and just seems to keep on growing.

Groupon has been proven to be a great way to market your companies products by putting a small spin on things: a great big discount! Through Groupon many people have been able to gain new consumers by just signing up to give out an offer. In many major cities Groupon has over 100,000 subscribers. The one day deal has become a favorite among online shoppers and a deal of over 50% off can’t be beat.

Utilize Groupon, and take email subscribers by the horn. Market your product through a coupon offer and gain new consumers, brand awareness and see an increase in sales.

Groupon is a one stop shop email blast that has helped many companies grow their business. Take advantage of Groupon and see the results instantly.

~Danielle Weintraub

→ Leave a comment

Posted in Advertising

Tagged Advertising, business, consumers, Groupon, grow, products, restaurants, results, retailers

Where are you found? (Part 1)

Posted on January 13, 2011 | Leave a comment

The question when starting an online reputation for a company, client, or yourself seems to be: “Whose radar screen would you like to be on”? Meaning who are trying to appeal to as a whole. Managing your online reputation and doing it correctly takes a little time and effort to make sure you are projecting the best image you possibly can, while also attracting the best target audience. You must make sure you are seen as the best person/company in the history of mankind, as well as working your likeability, engaging customers, building content and value, as well as appearing the best at what you do! There are a few little steps that can ensure you act as the top player in the game, when it comes to online reputation management.

Do you like what you see? When you take a step back and look at yourself/company from a distance or as an outsider what exactly do you see? Evaluate what your company/yourself looks like from a far and fix the problems that you have missed. Are you found in search bars, do you have the correct keywords linked with your URL, do you have Google Adwords or Google Places. The questions must all be answered to stack all odds towards your favor in terms of online reputation and sustaining an excellent profile in the game we all play; going digital.

Start small and work your way up the digital ladder. However, the digital and online management is an important way to make sure you have a great reputation amongst all of your consumers.

~Danielle Weintraub

→ Leave a comment

Posted in Digital Space, Google

Tagged Adwods, brand awareness, brands, consumers, digital, going digital, management, managing, online, profile, reputation, URL

LET’S GET DI-GI-TAL…DI-GI-TAL!

Posted on June 7, 2010 | Leave a comment

The first decade of the millennium has come and gone. And yet, the digital world we live in keeps lapping us. As people are presented with new social or digital ideas, a few months, weeks, or even days pass by and suddenly those concepts become “sooooo passé.”

So how are you supposed to keep up with the lightning speed of the digital world around you? The best advice: start three-miles deep and one-foot wide. In other words, figure out one digital or social platform that is going to be the most relevant in achieving your marketing objectives and reaching your consumers, and start focusing on developing a thorough understanding.

Unfortunately, most of us can’t devote the time to assimilate into the tech-savvy world by attending all the latest digital conventions and devouring all the latest technological findings. Furthermore, knowing bits and pieces about many different platforms, yet not knowing how to properly utilize any of them, will be detrimental to your company and your brand. Start slow, immerse yourself in one thing at a time, and make sure you know enough about the dos and don’ts before moving on to another. And if you’re still finding yourself frustrated over the constant updates and innovations, that’s what your ad agency is for.

- Danielle Weintraub

→ Leave a comment

Posted in Advertising, Digital Space

Tagged agency, consumers, developing, digital, innovations, marketing, objectives, platforms, Social Media, tech-savvy, technological, world

MOBILE PHONES: ALLY OR ENEMY?

Posted on May 24, 2010 | Leave a comment

Everyone has a cell phone these days. That shouldn’t come as a surprise. In fact, 90% of Americans with income over $65k have a cell phone. Heck, even your 6-year-old, pigtail-clad next-door neighbor can be spotted running around with her new Hannah Montana inspired Palm Pixi. But unless you’ve been living under a rock, you’ve probably also noticed that people aren’t just talking on their phones anymore. They’re living on them.

Cell phones today allow users to search websites, read books, play songs, and even record videos all with one pocket-sized device. And with all the time consumers spend interacting with their phones these days, is it any surprise that mobile marketing is becoming a huge advertising segment?

The possibilities for marketing on mobile phones are nearly endless. From basic e-blasts and follow-up consumer text messages to slightly more complicated proximity marketing and podcasts, companies have a relatively new spectrum for communicating with consumers on-the-go.

Think mobile marketing isn’t for your brand. Think again! And stay tuned for more in-depth advice on tackling marketing on a mobile level.

- Danielle Weintraub

→ Leave a comment

Posted in Advertising, Digital Space, Mobile Marketing, Smart Phones, Social Media

Tagged Americans, brand, cellular phones, consumers, email blast, mobile marketing, Palm Pixi, smart phones, strategy, text messages

Why Should I Care About Social Media? Part 2

Posted on April 19, 2010 | Leave a comment

Social media allows companies to talk with consumers instead of just talking at them. Today’s consumers don’t just want to buy brands. They want to buy what a brand believes in.

They want to know:

What are your company’s values?
What are your aspirations?
What are your thoughts on Brett Favre returning to the NFL for another season?

Believe it or not, most consumers might be swayed into choosing your store or brand versus a competitor’s if they knew such things. Social media is a great way to share your unique brand/company personality with your consumers.

And do it in a way that doesn’t bore them to death:

Talk with them on Facebook with fun and engaging posts
Share videos on YouTube that invite them into your store
Post pictures on Flickr so they can see your products and get to know you

Check back soon for advice on using each of these sites!

- Alex Chartrand

→ Leave a comment

Posted in Digital Space, Social Media

Tagged brand, consumers, facebook, Flickr, personality, post, products, share, Social Media, Talk, YouTube

Why Should I Care About Social Media? Part 1

Posted on April 12, 2010 | Leave a comment

Your Consumers Use It

Almost EVERYONE uses social media these days. Okay, maybe you’re in that 5% of the population who still doesn’t know what the heck Facebook is, but most of your consumers do – in fact, they’re on it daily (gasp!).

From children to recent retirees, social media (e.g. Twitter, Facebook, YouTube, Yahoo Answers and a plethora of other things) is all the rage. And whether you like it or not, social media is becoming a very powerful and popular marketing tool.

Social Media Does What Other Media Can’t

Radio plays off of the power of imagination (and maybe the power of a catchy jingle or two).

Television can utilize cool visual effects and technology (you know what I’m talking about it you’ve seen those HP Printer commercials from two or so years back).

But social media… in a way, it trumps all that. Unlike traditional marketing media (TV, radio, print, outdoor – for those of you who didn’t have to sit through marketing 101), social media allows you to have an exchange of information rather than simply pushing it out at them.

This is the now and this is the future. Part 2 coming soon…

- Alex Chartrand

→ Leave a comment

Posted in Digital Space, Social Media

Tagged consumers, daily, facebook, marketing, outdoor, population, print, radio, Social Media, tool, TV, Twitter, Yahoo, YouTube

Ready or Not, Here They Come

Posted on March 29, 2010 | Leave a comment

Like the economy at large, the once depression-fraught consumer is starting to climb out of his or her shell and make a comeback in the marketplace. But while they were away, as many retailers are now realizing, the consumer changed. A lot. And instead of searching for ways to recover, time and effort may be better spent on revising, rearranging, reinventing and reconnecting.

In our new world of 360° media evolution, it’s no longer business-as-usual. Sorry, folks, but it’s not ever likely to be again. The new consumer has spent the last several months online and on her phone. She’s Googled, Wi-Fied, texted, chatted, e-Bayed, Craig’s-listed, YouTubed, Tweeted, Facebooked and Linked-in to a whole new form of communication that many retailers aren’t. She’s visited your website – and your competitor’s – and likely knows more about them than you do. She needs expert advice, but she’s not willing to wait for it. And she certainly won’t tolerate being put on-hold to get it. While you’re qualifying her, don’t forget that she’s qualifying you. She not only expects satisfaction, she flat-out demands it. After all, she’s spent many, many months NOT shopping – so she’s primed now.

The big question is: Are you? While some businesses will simply choose to copy the competitor, that’s not a wise choice if the competition hasn’t revised, rearranged, reinvented or reconnected. You’ll both be left behind in the wake. Retailers who are looking at their consumers through a category or database lens, now need to sharpen their focus on the predictive lens to determine what the consumer will do next and just what touch points will activate that emotional and intellectual bond necessary in her decision-making.

If you thought you were ready for a comeback, you might want to think again. Are you really ready?

-Susie Penn

→ Leave a comment

Posted in Advertising, Digital Space, Social Media

Tagged businesses, consumers, digital, Ebay, facebook, Google, LinkedIn, media evolution, online, Twitter

Tag Archives: consumers

Groupon Mania

Where are you found? (Part 1)

Search It!

Recent Entries

Links

Follow “The Weintraub Blog - Making Sense of the Digital Nonsense”