Weintraub Advertising is celebrating Halloween in the office and wants to wish everyone a spooky & fun Halloween weekend!
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Happy Halloween!
Posted in Uncategorized
Tagged fun, Halloween, happy halloween, office, party, spooky, weekend, wish
Are you in a Group?
Facebook is all the fad…but now I think we are all starting to believe that Facebook is the exact opposite of a fad and is, indeed a social networking tool that will be here to stay (at least for a while). With the internet growing at a rapid pace, Facebook is right there growing as well. Facebook added a new feature last week that may seem well overdue. Now Facebookers can create small private groups of friends, where you can communicate and share pictures without everyone in your social network seeing.
The new group function gives every member of Facebook a chance to be 
exclusive with their chats, and their pictures, as well as their friends. You can create a group of any of your friends. You can communicate, post pictures, and share problems or thoughts through these chats with the confidence that what you say or do in these chats will not be public to the Facebook world.
Groups may also be used as a good business tool. You can create a group for social media gurus, and the space is a place for people to share new ideas, trends, and etc… So if you have a bright idea and want to expand on the topic form a Group and start the conversation.
~Danielle Weintraub
Posted in Digital Space, Social Media
Tagged business tool, expand, facebook, fad, feature, group of friends, groups, ideas, internet, pace, pictures, private, private group, rapid, social networking, tool, topics, trends, world
Are you Linked IN?
The social networking craze has been overloading the public with pictures, games, fun facts about yourself and your friends, however many are looking for a social network that isn’t all fun and games. LinkedIn, a social network for business professionals is also perceived as a long distance cousin to 
Facebook. LinkedIn is a social network and a place where you can post your resume and find jobs online, while interacting with others on the site. Many rely on Facebook for social networking connections, but many are now relying on LinkedIn to help with things a little more business oriented.
Many companies use Facebook and Twitter to help network their businesses. It is definitely not easy for LinkedIn living in the shadow of these two popular networking sites. With 500 million users connecting with friends, trading photos, videos and articles, or wasting hours of their time playing social networking games, Facebook has taken control of the social networking world. It has built a monopoly on the internet social sites. Twitter is right behind Facebook, and has built up a solid niche for those interested in broadcasting their thoughts 24/7.
LinkedIn, has started to create a name for itself on the world wide web, and more and more has started to see its presence online. LinkedIn is targeted towards anyone with a career, business ambitions, or someone who wants to climb to the top of their corporate ladder. LinkedIn is there to help those people. LinkedIn has 75 million users, and for the most part those users are people who want to find jobs or recruit others online.
So, when you decide to login to Facebook or Twitter and connect with others about what they ate for breakfast, or what kind of dog they are thinking about adopting, think about LinkedIn and how it can help you build your social business network and connections.
The question now isn’t “Are you on Facebook”? The question has turned to, “Are you on LinkedIn”?
So join the movement, become LinkedIn.
~Danielle Weintraub
Posted in Digital Space, Social Media
Tagged business ambitions, climb, connections, corporate ladder, craze, create, facebook, fun facts, games, help, LinkedIn, movement, name, network, online, presence, professional, social ladder, social network, social networking, targeted, Twitter
Google vs. Facebook
Google versus Facebook is the fight between search and social, both of which people use on a daily basis. Facebook boasts 500 million users and rules the social sector, while Google dominates pretty much every other sector. Facebook in August for the first time took the top spot among major sites with a total of 41.1 billion minutes, according to new data from comScore. Google was second with 39.8 billion minutes spent on the various sites of Google, including Google News and YouTube. No wonder it’s been said that users don’t visit Facebook, they live there.
Waging the battle to win your time and attention, both companies are currently engaged in major undertakings Facebook, already having 150 million mobile users, is working on a mobile platform that would be giant leap from its current phone app into a sophisticated, “socially-informed” mobile experience. To that end they hired away Google’s Senior Product Manager of Android, Erick Tseng.
For its part, Google is looking for ways to challenge Facebook. An early attempt to build a social network upon its base of 200 million Gmail users, fell flat largely due to limited features. Now with the acquisition of several companies with a wealth of talented engineers, speculation is running high that Google is developing a destination for social games and applications that will act as the seed ground for the growth of its own social network, likely to be called Google Me.
Google versus Facebook. Drawing the battle lines – who will win? 
Tagged applications, battle lines, dominates, engineers, facebook, Google, high, internet, rules, search, sector, sites, social, social games, social network, talented, users, various, versus
Do you Digg?
Social networking websites keep popping up throughout the digital world, and sometimes you cannot seem to keep track of every site out there. DIGG is another social networking site that many avid internet users choose to use to share links, interests, and is based highly on a ranking system. Digg is a place where a social networker can “digg” or “like” anything essentially on the web.
When you decide to Digg something on the web it is usually something that is of interest to you. You can then connect with the person who posted the link, created the link, after you have dugg something of interest. Digg is becoming more and more popular amongst people with similar interests, as well as people who share their social networking thoughts.
To really become an avid social networker, you should be on as many sites as possible to experience the different capabilities of each site. However, be careful you aren’t spreading yourself too thin.
- Danielle Weintraub
Posted in Digital Space, Internet, Social Media
Tagged Digg, facebook, Google, Social Media, social networking
And- we’re back!
Sorry for the delay in posts. Weintraub got busy with new hires, new projects and more! Now we are back to give you our two-cents about all things digital!
Foursquare – Social Gaming In a Smartphone World
I’m guilty of it. We sit down at a restaurant and before I even pick up the menu, I’ve got my iPhone in hand and I’m “Checking In.” And you might not know it, but I’m kind of a big deal at my local library – I’m the “Mayor.” And nothing made me happier than to receive my “Swarm Badge” at the last Cardinals game I attended.
No, I’m not a politician, nor am I participating in some sort of adult scouting community. It’s called Foursquare and its part game, part social network, part city guide, and its goal is to encourage people to explore their neighborhoods – and reward them for doing so. Join (it’s free), and in minutes you’re connected to friends through your Gmail contacts, Facebook friends and Twitter followers and you’ll start seeing updates of where they are and what they’re doing.
But what makes this application different from mere status updates is the addictive rewards you get for “Checking In.” Tell Foursquare where you are and earn points. Visit a place more than anyone else and become the “Mayor” of that location. Check in four nights in a row and earn the “Bender” badge. The urge to move up in the world of Foursquare is hard to resist.
Sure, all of this may sound like just silly social fun, but some retailers and restaurants are starting to see the advantages of tapping into a socially-fluent customer base. Businesses can offer users Foursquare specials – offers for new visitors and/or loyal customers. You may, for example, decide to offer a loyalty special for users who check in a set number of times in a certain number of days. Or, like Starbucks, you could offer a special to the current mayor at your location. Users see these offers as they check in and can take advantage of them instantly.
And that’s not all. Foursquare encourages users and business owners alike to add “tips” to business profiles. When a user checks in, they see these tips – things like “Check out happy hour 4-6pm for half priced appetizers.” or “The best selection of carpets and floors in town.” giving new visitors the low down on what to do to get the best experience – and a reason to come back again and again.
With over 1.5 million users and counting, Foursquare is a unique opportunity to reach new and repeat customers with meaningful offers and information when they’re already in or near your place of business and primed to make a purchase. Sign up, check it out – but don’t be surprised if soon you’re collecting badges and bragging to friends about your mayorship.
~Jennifer McKenzie
Posted in Advertising, Digital Space
Tagged badgers, Cardinals, check in, connected, contacts, experience, facebook, Foursqaure, friends, game, Gmail, information, internet, iPhone, join, mayorship, neighborhoods, sign up, Swarm Badge, Twitter, users
Amazon Kindle: Wireless Reading
Thanks to Amazon, the Kindle is quickly taking over the book world. Readers can now download multiple books in less then 60 seconds, store up to thousands of books on one device, and take those books anywhere – using one small portable device. No need for a book bag, not when you have a Kindle.
The wireless reading device, its popularity growing quickly, has started to spread worldwide. Altering the perception of book reading as less daunting – and more digital – millions of people are now reading with Kindle. And with the speed of ever-evolving digital technology, there’s now a newer, faster and lighter version available. The new 3G (free wireless) version is already the most-wished-for and most-gifted item, achieving the most 5-star reviews of any product on Amazon offerings:
- All-New, High-Contrast E-Ink Screen – 50% better contrast than any other e-reader
- Read in Bright Sunlight – No glare
- New and Improved Fonts – New crisper, darker fonts
- New Sleek Design – 21% smaller body while keeping the same 6″ size reading area
- 15% Lighter – Only 8.7 ounces, weighs less than a paperback
- Battery Life of One Month – A single charge lasts up to one month with wireless off
- Double the Storage – Up to 3,500 Books
- Books in 60 Seconds – Download books anytime, anywhere
- Free 3G Wireless – No monthly payments, no annual contracts
- Built-In Wi-Fi – In addition to the 3G wireless, you can connect to Wi-Fi hotspots
- 20% Faster Page Turns – Seamless reading
- Enhanced PDF Reader – With dictionary lookup, notes, and highlights
- New WebKit-Based Browser – Free 3G web browsing (experimental)
Thanks to advances in digital technologies, reading has never been easier. That is, until the next version of the Kindle hits the scene.
~ Danielle Weintraub
Posted in Uncategorized
Tagged 3G, amazon, device, digital, free, gifted, growing, item, Kindle, most wished for, perfectiption, reading, version, wireless
Protecting Your Pay Per Click Budget
It’s fun to see your ad in search results – your friends and family probably want to know what you’re doing, too. But what do you do when they keep clicking on your ad and using up your budget for the day? Meet the ad preview tool: it simulates the live environment but doesn’t allow clicks.
The tool provides you with protection in some big ways:
- Protects your quality score:
- If someone views your ad repeatedly but doesn’t click on it, Google will decide this ad is less relevant to the search and that can affect your quality score.
- Protects your budget:
- A lower quality score means you will have to spend more money to maintain the same position.
- Allows you to monitor your own ads:
- If you, the company owner, go out and search for your store all the time but never click on your ad, Google will “learn” that your ad is not what you are looking for and stop showing it to you.
Start using the preview tool today. Search for “red shoes” in New York, or “movie theatres” in Los Angeles. It’s a great way to monitor the competition too!
Posted in Advertising
Tagged ad preview tool, ads, budget, click, competition, environment, Google, pay per click, position, quality score, ranking, views
